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The Brief:

 

A digital campaign created for Merdeka and Malaysia Day 2018, aligned with Anlene's brand proposition: We Are More.

The Idea:

Malaysia, what is your number? 

 

To celebrate a new Malaysia, we invited everyday Malaysians to reflect on their experience during GE14—not through their age, but through a number that represented their personal sacrifice or contribution to the nation’s turning point. Each number became a symbol of hope, effort, and change. 

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Watch the film:

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